Don’t Do It At Home
For what you spend on blank microperf cards and the time to get it right, you could pay to have them look professional instead of home baked.
Get your Own Logo
No logo at all looks better than a logo from a clip art book. Same with cards with bars of color or circles. Your card should be you, not something from a can.
Put YOU in the Middle
Your name is the most important part of the card put it in the middle and big enough to see without granny glasses.
Throw ‘em Away When ANYTHING Changes
Don’t be a cheapskate. Spend the bucks for new cards rather than penciling in corrections. Be professional.
Keep it Simple
One phone number and one eMail is enough. Be sure to put your website on the card, too.
Some cards work great without a street address. Do you need it on your card? Why?
Use Both Sides
The back of the card can be used to reinforce your selling proposition. Think of your card as a little newspaper ad. Use both sides.
Stick with White
White, glossy, shiny cards say “Business”. Pastels and swirls say “Avon Lady”.
Never Leave Home Without One
Always carry a supply of cards. You never know. And keep them handy in a ready pocket, not tucked away at the bottom of a bag, so you can present one with a flourish on demand. Keep a backup stack in the car.
Present It With A FLAIR
Practice offering your card with BOTH hands. It makes a BIG impact. You goal is to get people to remember you and save your card. Do that by using both hands.
Let me know how your online assault works out and keep in touch!





